The Changing Landscape of Marketing
8 Ways the Concept of Marketing is evolving rapidly.
1. Focus Shift: Customer-Centric focus is replacing a Product-Centric focus.
Marketers used to highlight product features and benefits, but more success is being found when marketers focus on understanding customer needs, experiences, and emotions. Brands are using personalization, journey mapping, and customer data platforms to tailor customer engagement and improve the customer experience (CE).
Are you focusing on CE? The days of "if you build it, they will come" were over a decade ago, and a shift in consumer expectation is now ruling the day.
1. Focus Shift: Customer-Centric focus is replacing a Product-Centric focus.
Marketers used to highlight product features and benefits, but more success is being found when marketers focus on understanding customer needs, experiences, and emotions. Brands are using personalization, journey mapping, and customer data platforms to tailor customer engagement and improve the customer experience (CE).
Are you focusing on CE? The days of "if you build it, they will come" were over a decade ago, and a shift in consumer expectation is now ruling the day.
